“Alternative management has not yet won back the trust of investors in France”

Aberdeen AM France has had an equity type alternative multi-management mutual fund under management for five years, and has a similar “global” fund managed in London, but not on sale in France. Despite the interest for these funds by competitors, their assets are low... The deputy CEO of Aberdeen France in charge of investment, Sandra Craignou, analyzes investors’ reticence, and the means that the firm is using to win them back.
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