“We will focus on bonds and institutional investors”

Although in 2011, J.P. Morgan Asset Management is expected to succeed in retaining a level of 83% of its 2006 revenues, of which 61% currently come trom equities, it is necessary to adapt to the new market situation and to investor expectations. To this end, JP Morgan AM is planning to scale up its efforts in asset classes which are currently sustaining investor interest in Europe, particularly on the part of institutional investors. These investors are a clearly-identified target for the asset management firm, Jamie Broderick tells Newsmanagers.