The obstacles to factorial investment are disappearing, and the abilities of investors are continuing to increase, according to the third annual Invesco Global Factor Investing Study. This 2018 qualitative and quantitative study, the third in an annual series, covered over 300 institutional investors (pension funds, insurers, and sovereign funds) and wholesale investors, including private banks, multi-managers, and financial advisers), all of whom are users of factorial investment, in 21 countries, with total assets under management of over USD19trn.While confidence in factorial investment is increasing, asset managers are modifying the ways in which they participate in factorial investment, the third piller of the investment strategies, increasingly rapidly. Half of institutional investors, and one third of wholesale investors, are recruiting talent to more effectively manage their factorial investments.The study finds that the most significant obstacle to the deployment of the strategy, internal capacities, has been considerably reduced in the past two years, falling 1.8 point to 6.5 on a scale of one to ten. Obstacles such as confidence in factorial theory, lack of internal support from management, and an abundance of strategies, have also declined over this period. For experienced factorial investors introducing new strategies, these obstacles have been reduced by 10% to 15%.“The progress of factorial investment requires structural changes within the financial industry, creating a genuine third pillar in the investment industry, distinct from traditional active management and from passive management weighted by market capitalisation. Investors, including both wholesale and institutional investors, see factorial investment as a special area that requires special external expertise, rather than a general area of expertise within an existing internal team,” says Georg Elsaesser, senior manager on the Invesco Quantitative Strategies team.The projection that factorial allocations will continue to incease over the coming years – the finding of the 2017 report – remains valid. According to the 2018 study, investors are planning to increase their factorial allocations in the next three years. Three fifths of investors overall (64% of institutional investors, and 56% of wholesale investors) are planning to increase their factorial strategies over the next three years, and this trend is even more pronounced for investors in the Asia-Pacific region. More than tree quarters of respondents (77%) are planning to increase their factorial allocations there, compared with 57% in Europe, and 54% in North America. The primary driver of further increases in allocations by investors, by far, is improved net performance, followed by cost efficiency, reduction of risk, and controlling exposures in the portfolio.Style factors continue to be the most widely used, but the value factor remains the most popular (with 78% of factorial investors), followed by low volatility (62%). There are major regional differences: in Europe, factorial investors use value less than the global average, and use high yield more. Investors in the Asia-Pacific region prefer the value and quality approaches, while North American investors prefer value and size.