08/12/2009
More than half of retail investors interested in green investment
According to the most recent edition of the DZ Bank investment barometer, established by TNS Infratest on the basis of a survey of a representative sample of 1,026 people between 13 and 25 November, 55% of German retail investors are interested in green investments, compared with 48% one year earlier, and 26% have already invested in products of this type, compared with 22% at the beginning of 2009. Among respondents with an income of over EUR3,000 per month per household, 35% have already made green investments. Only 17% of respondents say that they would not invest in supports of this type. However, there is a considerable difference between the interest shown in ecological investments and actual investment, as about half of interested parties have not yet acted on their desires, which may appear surprising given the high percentage of Green voters in Germany. In addition, 80% of interested respondents who have not invested say that their bank has not yet offered them products of this type, and 74% say they do not have enough information about investment possibilities, while nearly 64% say the products are too opaque, and 48% say the products are too complicated. Lastly, 48% say the range of green products on the market is insufficient, and 45% say these investments are too risky.
